The Love To Swaddle Up is the original and world's first swaddle that ingeniously allows your baby to sleep in his natural sleep position with arms up. 
Swaddled babies who have access to their hands settle better and sleep longer. They are able to self-soothe and are kept feeling snug and secure, free from being woken by the startle (Moro) reflex.
 
Love To Swaddle Up is super-fast and easy to use. The genius twin zipper means no unwrapping for nappy changes or when being moved between cot and pram.

Most importantly, Love To Swaddle Up helps your 3-6 kg baby stay swaddled all night long! Also available in organic cotton in cream.