The BBC website today reported that Gruffalo has topped the list of children's favourite books. In a survey of children between four and eleven, 18% picked Gruffalo as their favourite book, beating the likes of Peppa Pig and others. The result is not particularly surprising to us at VUPbaby, given that the Gruffalo lunch box has been flying of the shelves! Our range of Gruffalo products includes water bottles, breakfast sets and even a Gruffalo money box.