We all know that a celebrity endorsement of a product does wonders for sales. Just look at the Toyota Prius, which became the must-have environmentally friendly car for many of Hollywood's A-listers.

The same celeb endorsement now seems to be true of baby products! Judging by recent photos in the gossip magazines, It seems that all the big stars have Born Free products for their kids, including Jessica Alba, Matthew McConaughey and Gwen Stefani!